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The first-ever IPPA event took place at Hilton Hotel, Park Lane, London in September 2017. As many as 50 top stars including nominees, guests, presenters, winners, performers, and stakeholders were flown to London from Karachi and Lahore for the occasion. The event featured an awards show interspersed with magnificent, choreographed performances that set the stage on fire. For the expatriate community residing in London this was a first Pakistani extravaganza of its kind.

The event’s partners behind IPPA’s success have remained the same from day one to date: HUM Network has been their media partner, StarLinks PR and Events their PR partner, while Hello magazine has been their print partner throughout.