IPPA’s vision is to promote Pakistan, and particularly its showbiz industry worldwide and spread the message of peace and goodwill through music, culture and entertainment.
How it all began
About the organisers
The founders and brains behind IPPA are Ali Malik, CEO Vision Events International, and Mukhtar Ahmad Chohan, CEO Lollywood Entertainment. They have one common goal — to promote Pakistani talent on an international scale and present a soft image of Pakistan abroad.
Lollywood Entertainment is a production company established in 2002. The company has worked with many megastars of Pakistan including Reema, Shaan, Meera, Rahat Fateh Ali Khan and Atif Aslam, and Bollywood stars like Saif Ali Khan, Katrina Kaif and Neha Dhupia. The CEO of Lollywood Entertainment, Mukhtar Ahmed is one of the most experienced producers in Pakistan who has executed many events round the world.
Mukhtar Ahmad Chohan: +92300 9443322
Vision Events International is a production, entertainment and event management company that has executed numerous events in the UK, US, Canada and the UAE. The CEO of Vision Events International, Ali Malik, is a highly professional event-planner who has been in the industry for over a decade. He studied at Richmond University, majoring in International Business. Malik has been single-handedly responsible for introducing fresh, young talent at international forums. He has not only given a chance to emerging fashion designers, models, and jewellery artists to launch themselves, but also provided them a platform to showcase their work at a global level. He is known for arranging an average of three to four fashion shows every year, both nationally and internationally
Ali Malik: +44 7770 548866