Star-studded Pakistani screen awards ceremony dazzles Istanbul

“Istanbul is close to our hearts,” Pakistan’s Sindh province Governor Imran Ismail said at the International Pakistan Prestige Awards held in the Turkish city, pledging to “provide a good platform” for Pakistani film stars. Big names in Pakistan’s film industry have dazzled the audience in the Turkish metropolis of Istanbul to honour its best. The fourth edition of the country’s star-studded International Pakistan Prestige Awards (IPPA) was held on Sunday evening. The ceremony was attended by Pakistani and Turkish officials, actors, directors and producers. Pakistani actors Adnan Siddiqui, Iqra Aziz, Meera Ji, Hania Amir and Sonya Hussyn were among the celebrities who attended the awards in addition to producers and other film industry staff from the South Asian nation.Imran Ismail, governor of Pakistan’s southern Sindh province, who was the chief guest on the occasion, said Pakistan and Turkey are “working to bridge the gap” in the film industry.”

‘Love and solidarity’

“Pakistan and Turkey started this journey of love and solidarity ever since the Khilafat Movement,” Ismail told the audience, referring to help extended by Muslims of South Asia to Turkey during its war of independence after World War I. “Istanbul is close to our hearts,” he said to a rousing reception from the audience as the hall glittered with red and green colours while the national anthems of the two countries were played. “We take love from Istanbul when we return to our homes…We take inspiration from each other’s culture, and now we are trying joint projects in the film industry.” Ismail, a senior member of the governing Pakistan Tehreek-e-Insaf party, said the “stars of the Pakistani industry need a good platform.” “It is the responsibility of the government to provide such a platform for this honourable profession,” he said, adding “Pakistan and Turkey will together provide a good platform to our stars who are no less than anyone else in the world’s film industry.” He said exchange programs and joint projects in the film industry between the two countries “will help us learn, exchange experiences, surge viewership and reinforce our industry.”

Historic ties

Ahmet Misbah Demircan, Turkey’s Deputy Minister of Culture and Tourism, addressing the participants spoke on the historic relations between the two countries. Shanaz Ramzi, Public Relations Officer for IPPA, said that the event was held twice in the UK and once in Norway. The inaugural edition was held in London in 2017. “Because of our close cultural and historic ties with Turkey, the IPPA Awards had been scheduling the Istanbul edition for the past two years,” she said, but the coronavirus pandemic delayed the event until today. “The IPPA Awards showcases the positive side of Pakistan, and we would like our Turkish friends and counterparts to visit Pakistan like we are doing,” she said. Held on the banks of the Golden Horn, a major urban waterway in Istanbul, with “sweet” Urdu songs playing in the background, droves of Turkish and Pakistani big screen fans and Pakistani expats living in Turkey and their families were seen making their way to meet the visiting Pakistani actors and taking selfies and family photos with them.


The International Pakistan Prestige Awards (IPPA) ceremony of Pakistani cinema called Lolywood was held at Istanbul Haliç Congress Center.

ISTANBUL – The International Pakistan Prestige Awards (IPPA), attended by famous artists with millions of fans of Pakistani and Asian cinema, was held at Istanbul Haliç Congress Center with the participation of Deputy Minister of Culture and Tourism Ahmet Misbah Demirca. Famous actors, directors and producers from Pakistani cinema called Lolywood and from different countries came to Istanbul for the ceremony held in cooperation with HUM TV and the Turkish-Pakistani Tourism Council.

The IPPA award ceremony, which is held in a different city from Europe every year, is held in Istanbul for the first time. The candidates for the 4th IPPA award ceremony, which has not been held for 2 years due to the pandemic, were determined according to their 2019 performances. At the event, Pakistani actors, directors, producers and artists were awarded in 21 different categories.


TV series IN PAKISTAN Deputy Minister of Culture and Tourism Ahmet Misbah Demircan stated that they know Pakistani people’s love for Turkey and their interest in Turkish TV series and said: “It makes us happy that such an important event of Pakistan was held in Istanbul. Therefore, we are happy that they have made an international award in Istanbul. It is an area that has endless benefits and interaction both in cultural interaction and in the promotion of countries. As you know, Turkish TV series are very popular in Pakistan lately. Because our culture is the same, our feelings are the same, our outlook on life is the same. I think we will watch Turkey-Pakistan joint TV series and film productions in the coming days.”


President of the Turkish-Pakistani Tourism Council Emin Çakmak stated that the 4th International Pakistan Prestige Awards were held in Istanbul and said, “We have been holding a very important event for Istanbul and Turkey. The International Pakistan Film Awards ceremony has been for two years due to the pandemic. It is very important for us and for our country to bring the artists with millions of fans and the biggest Award Ceremony not only in Pakistan but also in Asia to Istanbul.” Emin Çakmak stated that nearly 150 actors, producers and directors from Lolywood cinema attended the award ceremony and said, “All television channels from Pakistan broadcast live from here. This program will be on the agenda for 1-1,5 months. It is an important promotion for Turkey. and it will be a source of pride. The main purpose of the event is the distribution of the awards won in 2019.”


Pakistani actor Adnan Siddiqui expressed his happiness to represent Pakistan and said, “I feel really great. We are here for a very good cause.” Stating that Turkey and Pakistan will remain friends forever, he said, “Our friendship is improving day by day. Directors and producers from Pakistani cinema collaborated with a production team from Turkey. This will be an important start for the cooperation between Pakistani and Turkish cinema.”


4th IPPA Awards stole the show in Istanbul

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